Did we mention that all of this is…free? 1. While you’re waiting to be approved, you can start building out your profile. But if you create your own branded GIFs for Instagram Stories, you’ll be able to increase brand awareness, encourage people to post from live events, or just make your own stories match your brand. In this blog post, we’ll show you how to do both. Here’s how you can create Instagram Stories GIFs for your brand: STEP 1: BECOME A VERIFIED BRAND ON GIPHY. Head over to your GIF tool of choice and upload your video. But…not many brands have made the leap to create their own. You are here: Clicking that will show you ample options, locate and click on GIF button. Looking for a free online GIF tool? Here’s our pick of 5 that come with customisation features: What if you want to remove the background from an image and only keep the subject? creative ways to use Instagram Stories GIFs, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts, Upload your stickers as GIF files (APNG files are currently not supported). You can do this using an online image editing tool. Let’s face it, selfies aren’t going anywhere anytime soon. Step two: Set the animation speed, duration and start points of your GIF. And voilà, your GIF stickers are all ready to go! With the right collection of GIFs, you’ll be able to generate brand awareness and drive the kind of engagement your business needs to usher your audience along your buyer’s journey. … We’ll give you all the information you need to share GIFs with your Instagram followers as video posts and stories. Now click on the Stickers button, and in the search option, search for your Giphy.com account name. Use an animated image as your post's background. For example, you can resize a GIF to get a miniature version or a version that stretches across the entire screen, you can rotate them, etc. In this example, we’re using EZGIF.com. if (window.convertflow == undefined) { : when your account is approved, you can also have Giphy artists create unique GIFs for your brand. Tip #3. You’ll learn how to produce killer GIFs and how to use them in Instagram stories to create excitement around your brand, products and services. You can use scale, color, flickering, rotations and so much more. Now, if you want to post *actual* GIFs on Instagram, there are a couple of apps that can help you do that. When you’re done, hit “Apply Now” and that’s it! Take a photo or add it from your gallery. You just have to upload those GIFs to your own channel. Launch the Instagram app and tap the plus icon at the bottom to add a new post. The GIF is able to be resized by pinching or expanding the screen, to ensure the entire GIF is visible in the vertical format of Instagram Stories. And finally, aim to assign at least 10 tags for each GIF/sticker you upload. In this blog post, we’ll show you how to do both. But just how easy is it to create GIFs for your brand? Our images came out looking professional and had smooth edges - something that can take a while to achieve when using professional photo editing software. Method 1: Using the Giphy App to Upload GIFs to Instagram. This method won’t differ much from the first one but it’s an important … If you want, you can add a filter to the video, then you can type in a caption. By pinning GIFs on Instagram Stories videos, you can make sure they show up at the perfect moment and keep your viewers engaged! Pro tip: artist work for a fee and to get the best out of them be sure to offer them a rate that’s fair. And how can you elevate your brand’s Instagram stories using GIFs? But to create compelling GIFs, you’ll need to do your homework. Before we get into steps for creating your GIFs, here’s what you should have to get started: There are typically four steps to creating your GIFs on most online platforms. animated GIFs without backgrounds are also created from videos or animations that have been converted into GIFs, but their backgrounds have been stripped or made transparent. You can follow his day-to-day on Instagram @benjaminchacs. They can be used to showcase your products, share tutorial content or create trailers for your account. When designing GIFs for Instagram Stories, it’s important to think about how users are most likely to use them: in what ways will your GIFs add to or enhance people’s Instagram Stories? Once we found out how easy it was to create your own Instagram Stories GIFs, not only did we know we had to do it, but we also had to share how we did it! It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) You will be provided with two options: Add the GIF as a post to your Feed. }; Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. Beyond just being a ton of fun, businesses can also use Instagram Stories GIFs to draw attention to important elements in your Instagram Stories, like a call-to-action or the swipe-up button . It just creates good karma. That being said, once you’ve been verified, you’re totally allowed to work with Giphy artists to create Instagram GIF stickers for your brand! Be creative but try to limit the amount of words you use per tag to make it easier for your stickers to show in search results. Fortunately, Giphy is seamlessly integrated into Instagram, making the process quick and easy. Choose Any GIF on Your Instagram Story. Add tags to your stickers to make it easier for more people to find them. How to Add an Animated GIF Sticker: From Instagram’s Home screen, tap in the left top area on the Your Story icon. Unlike Instagram Stories, these highlights stick around and live on your Instagram profile. Canva. Posting stories on Instagram is more like fun than work, and adding animated GIF stickers to make your stories stand out, really is as simple as we’ve shown here. Instagram users, rejoice: A new function is now available on Instagram Stories that will make your posts way more dynamic. We were also pleasantly surprised by the accuracy of the editing. While we’ve been discussing the use of GIFs, how to create them, and how to eventually use them in Instagram stories, when it comes to using them on Giphy, they are called stickers. (You can view the Later Giphy page here as an example). The animated GIF without a background: animated GIFs without backgrounds are also created from videos or animations that have been converted into GIFs, but their backgrounds have been stripped or made transparent. The reason why you can’t just post a freshly exported GIF from Procreate to Instagram is because Instagram does not support GIF files in the Feed or in Stories, and instead treats them like a static image. Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... 11 Side Hustle Ideas You Can Start Right Now. As a brand, stick to content you own to avoid any copyright issues. It’s easier than you might think and it’s a great way to increase brand awareness and create consistency with posts. The first thing you will need to do is create a Giphy brand channel and apply to get it verified. Categorically, there are two types of GIFs. 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